YouTube Premium Lite has officially launched in India
YouTube Premium Lite has officially launched in India as of September 2025, offering a more affordable subscription option aimed at viewers who want a
YouTube Premium Lite has officially launched in India as of September 2025, offering a more affordable subscription option aimed at viewers who want an ad-free experience for most videos without the full range of features included in the standard YouTube Premium plan.
Price and Availability
- The Premium Lite subscription is priced at Rs 89 per month in India, making it significantly cheaper than the standard YouTube Premium plan, which costs Rs 149 per month.
- The rollout is underway and is expected to be available across India in the coming weeks.
Features and Limitations
- Premium Lite offers ad-free viewing of most videos across categories such as gaming, comedy, cooking, fashion, beauty, and news.
- Ads may still appear on music content, music videos, YouTube Shorts, and during searches and browsing, distinguishing it from the full Premium plan which is completely ad-free across the platform.
- Access to YouTube Music
- Background play capability
- Offline video downloads for offline viewing.
Device Compatibility
- The subscription works seamlessly across devices including smartphones, laptops, and smart TVs, allowing users to enjoy fewer ads on their preferred devices.
Market Positioning and Strategy
- YouTube Premium Lite is designed as a flexible option targeting cost-conscious Indian users who prefer an ad-free experience for non-music content but may not need or want to pay for the full Premium tier.
- The introduction of Premium Lite aims to both enhance the user experience and open up additional revenue streams for content creators on the platform.
This new subscription tier launched in India after a pilot in the US and other markets earlier in 2025 marks YouTube's expansion in targeting diverse user preferences with tiered pricing that reflects different user needs and affordability levels.